From their web site:
The new Mu USB Adapter is launching on 28 February.
Pre-orders of the Mu will be available from next week, so order early and you’ll be one of the first to have one.
Developed from the original Folding Plug design, the Mu USB Adapter is a startlingly compact design. The first product in the Mu range charges USB-powered smartphones and folds flat for storage. The Mu USB Adapter reduces the traditional plug size by over 70%.
Designer Min-Kyu Choi’s beautifully simple story is at the heart of the concept.
“I was frustrated by the dimensions of the traditional plug, and felt that the existing unit which dates back to 1947, was out of touch and incongruous with modern design. My idea was very simple – redesign the plug to bring it in line with the clean look and feel of today’s technology; without compromising functionality.” Min-Kyu Choi
https://www.themu.co.uk/
